Essentials of Contemporary Advertising 2nd edition Rent 9. Details about Essentials of Contemporary Advertising Essentials of Contemporary Advertising, 2e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the students real life. This approach truly transcends the conceptual and propels students into an exciting and practical dimension. Sample questions asked in the 2nd edition of Essentials of Contemporary Advertising What is the purpose of recruitment advertisingWhy is it under the domain of corporate advertising and public relations What are some examples of product positioning not discussed in this chapter What are some techniques you personally might use to develop an insight outlook and to discover new ideasEssentials of Contemporary Advertising by William F. Arens, David Schaefer, Michael F. Weigold and a great selection of similar Used, New and Collectible Books. Study online flashcards and notes for Essentials of Contemporary Advertising. William F. Arens, David H. Schaefer, Author William F. Arens StudyBlue. Advertising Arens Schaefer Weigold. pdf. Essentials of contemporary advertising 2nd ed. New York City, NY McGrawHill. 2nd edition, by ArensSchaefer. Essentials of Contemporary Advertising, 2nd Edition. by. Essentials of Contemporary Advertising, 2e by William Arens and David Schaefer explores the core. Essentials of Contemporary Advertising by William Arens starting at 0. 99. Essentials of Contemporary Advertising has 3 available editions to buy at Alibris.